Brand journalism surge in Life Sciences
Brand journalism and digital PR agency Sarum (www.sarumpr.com) has kicked off 2016 with a flurry of content-based PR activity in the life sciences market, following unprecedented growth in technology use in the sector.
The pharmaceutical industry, one of Sarum PR’s primary vertical markets, is riding high currently as specialist IT companies and pharma-specific trade journals strive to meet soaring demand for up-to-date information and advice on a range of technology and information management issues.
Explaining the surge of activity, Carina Birt, Sarum founder, cites research by PwC (http://www.pwc.com/gx/en/ceoagenda/ceo-survey/2014/industry/pharmaceuticals-andlife-sciences.html). This found that CEOs in life sciences (even more so than other markets) see technological advances as key to transforming their business over the next five years.
“We’re seeing a thirst for information from editors for high-quality content from experts in pharma technology and services, which Sarum is extremely well positioned to meet,” Carina says. “In addition to life sciences, Sarum has also carved vertical niches in health and social care. Sarum was instrumental in launching electronic medical records system Kainos Evolve™ in the UK health sector six years ago, and in raising the profile of TotalMobile’s mobile solutions for care workers – most recently through an award-winning blog campaign, The Mobile Moment.